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Client brief is followed by collective brainstorming to come up with the product idea and reach a shared vision of the project. Available resources and materials are shared and more research performed.
“Most learning is not the result of instruction. It is rather the result of unhampered participation in a meaningful setting .” -Ivan Illich
Find out moreWe create atmospheres that invite players to explore their minds and environments while tapping into their intuitive desires to play. By giving space to such exploration, players can face, creatively challenge the status quo and engage on a voyage of mental empowerment. Makouk’s mediums and methodologies are always tailored and diversified in the design of each session but always have self expression and gamification at heart.
Client brief is followed by collective brainstorming to come up with the product idea and reach a shared vision of the project. Available resources and materials are shared and more research performed.
Game idea will be refined and play techniques, dynamics and algorithms developed. Key content can be researched by Makouk or supplied by the client.
Game and/or self learning tools will be visually communicated through illustration and graphic design. The product look and feel as well as packaging and manual will be drafted at this stage.
A production prototype will be provided and used for testing the product with diverse audience. Iterations will be made based on feedback and a final blind test will be performed.
The procurement of needed materials as well as management of production process resulting in a go-to-market product
Client brief is followed by cooperative setting and alignment on the educational objectives and a choice of the methodology to be used.
A research intensive phase accompanied by a translation of the content into an educational program and the design of the specific activities within the program.
Generating the specific program tools to convey the educational objective as well as the monitoring tools with which to measure the program effectiveness and impact.
Visualization of the program and activities through illustrations and material design and production of the necessary material.
Training of the trainers and facilitators as well as on the ground co-facilitation.
Receiving the client brief and conceptualizing the experience, setting the targets and understanding the audience and setting.
Designing all elements of the experience, its happenings, its flow , dynamics and needed resources.
Graphic and illustrative visualization of material as well as design of other supporting elements .
Planning of roles as well as production of materials and other needed elements.
Training of the team, piloting as well as on the ground implementation.
Al Suez for Cement ran a campaign on safe driving for teenagers, to teach 12+ year olds about driving rules and safety regulations. They asked Makouk to design a game as a creative technique to reach their objective. The challenge was to include the client’s factual and statistical content into a game format that was mentally stimulating and fun without losing its educational value. Makouk created an interactive card game where players used techniques such as drawing, reading and acting; in the process learned crucial safety information about roads and driving. Seeing as the content was scary and dry, gaming delivered safety content that was creative and dynamic for players and learners involved. Makouk helped Al Suez for Cement by working on:
The aim of this project was to create a five day educational program that would teach children how to adopt habits that lead to an environmentally sustainable lifestyle. The project spanned over 5 month in which Makouk developed a five day program that covered topics such as the evolution of the Earth and its living organisms, energy conservation, planting, solid waste management and also raising awareness on carbon footprint and how to offset it through planting.
Oshtoora, a music and arts festival built on a village from scratch brought about many families, youth, artists, musicians and happy campers. Given the dynamic audience, Oshtoora were seeking to bring together all ages, while also creating activities that suited different energies: chilled vs active. Mingling, loosening up and engagement were key priorities for the festival in order to create a collective experience. Oshtoora had asked Makouk to curate activities to create engagement within the festival and that would run throughout the whole experience. Makouk designed around 48 different activities to accommodate the different audiences as well as ” Eih Da.. Da Begad?” … a card game that was one of Makouk’s social experiments game where people started playing from arrival till they left! The creative process was as follows:
Once upon a time there was nothing special. Just like every day, the day began and life went on as it should, except that it did not. The world as we knew it simply fell apart. Its parts and how they organize themselves in relation to each other were scattered like confetti floating in the dusty hot April winds. It did not cease to be, because someone had done anything, there was no rapture, only indifference. There was no one who could be blamed for it, nor glorified, No shame, no credit, no heroes, nor villains, merely the tension between its parts had grown old and frayed, so everything unraveled. It was a serpent that had no head, it was a domino effect where no one had pushed the first domino.
You are part of a chosen council responsible for the recreation process of what has come to be.
Click here to download the PDF version of the game.